Adidas is a global sports brand, manufacturing apparel, accessories and footwear for professional athletes involved in various sports.

Mission

Guiding Principles remind us of what is important.

Performance calls for focus and dedication. This is why we have set ourselves Guiding Principles to make sure we stay on the right track. They remind us of what is important.

We are committed to continuously strengthening our brands and products to improve our competitive position.

We are consumer-focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match...

Adidas vision statement is to be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally.