The LEGO Group is a family-owned company that specializes in the development of children's creativity through playing and learning. Lego is working to achieve the ambition to bring Learning-through-Play to children everywhere.

'Inspire and develop the builders of tomorrow' Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.

What started as a kind gesture between friends living just outside Boston, US, is today being rolled out as a global pilot by the LEGO Group using AI technology the initiative aims to make the LEGO play experience more accessible for those with vision impairment.