Parsec is the first platform to charge for media based on the amount of time that consumers choose to spend with advertising.

Parsec is the first platform to charge for media based on the amount of time that consumers choose to spend with advertising. It's a rewarding product to work on and sell as it solves a real problem in the industry: the fact that the current metric we are all buying and selling on has very little to do with attention.

Parsec was created by a group of senior advertising execs and seasoned entrepreneurs who've built agencies, digital publishers and ad tech companies. Today, our team is a close kn...